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02 — Branding / Web2025
Rumkraf
Identity & portfolio for an architecture studio
Client
Rumkraf Indonesia
Role
Brand & Web Design · Development
Services
Brand Identity, Art Direction, Web Design, Web Development
Year
2025
Overview
Rumkraf Indonesia designs and builds spaces. Their old site buried that craft under clutter. We rebuilt the brand and the website around a confident editorial system — generous type, a disciplined grid and project-led storytelling — plus practical tools like a cost calculator and consultation booking.
The challenge
An architecture studio's credibility lives in its portfolio, yet the work was hard to browse and the brand read generic. They also needed the site to do real business — qualify leads, estimate budgets and book consultations — without feeling like a sales funnel.
The outcome
A monochrome, type-forward identity puts the architecture front and centre, with filterable project indexes, switchable grid / list views and a transparent cost calculator. The result reads like a design monograph that quietly converts visitors into consultations.
8+Projects indexed
1Cost calculator tool
100%Editorial system
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